Optimising internal communications: A boost for businesses

Internal communication is now a widely adopted strategy that can have a significant impact on team performance and productivity. Moving away from the traditional top-down hierarchy, companies are placing increasing emphasis on internal communication, which is now cross-functional and two-way.

Unlike the one-way, one-off communication of the past, today's internal communication feeds on a variety of actions, creating an environment where a sense of belonging and shared values are fundamental to the company and the team.

This technique is closely linked to the culture of the company and goes beyond e-mails. It is based on communication, but also on concrete actions that allow free expression and the transmission of clear and shared values.

It is essential that employees are satisfied with their working environment and appreciate not only the conditions but also the culture of the company. Internal communication is the ultimate tool for communicating this vision.

The benefits of internal communication
In recent years, the relationship between a company and its employees has become a key element, especially in the face of increasing staff turnover. This relationship not only retains talent but can also turn employees into external advocates for the company.

Adopting a personalised internal communications strategy can offer many benefits, including:

• Team spirit: It encourages employees to actively participate in cross-functional conversations, allowing them not only to learn about the day-to-day dynamics of the company and the industry, but also to be heard.
• Fostering a good working environment: Creates spaces where members of different teams or departments can get to know each other, fostering trust and relationships.
• Optimising the organisation: Improves efficiency through a better understanding of the organisation's structure and the needs of different teams.
• Positive impact on customers: A clear and well-coordinated message to employees facilitates its transmission to customers, improving service and the company's image.

Finally, internal communication helps to reduce staff turnover. Employees who feel valued and integrated tend to stay, not only because of the working conditions, but also because of the company culture, which has a positive impact on results and the overall image.
 

Achieving optimal internal communication
There is no one-size-fits-all approach to internal communications. The key is to thoroughly understand the organisation, the team and the message you want to communicate in order to design a tailored strategy.

Some recommended actions for initiating and adapting an internal communications strategy include:

• Strategic planning: Map out related actions to ensure consistent and continuous communication, and review them regularly for possible improvements.
• Creation of communication channels: Establish spaces, from contact emails to opinion polls to intranets, to facilitate cross-communication and keep employees informed.
• Effective onboarding: Use this stage to communicate the company's culture and message, and ensure that new members feel valued and integrated from the outset.
• Informative materials: Provide documents such as organisational charts, values, protocols, etc. so that employees can understand and internalise the company's culture.
• Special actions: Organise specific activities to strengthen the relationship between employees and the company, from team-building activities to internal competitions.

Impact analysis
To ensure that the message has been properly conveyed and that employees are responding as desired, it is crucial to analyse the impact of internal communications. This can be done through satisfaction surveys, evaluating customer feedback and monitoring how employees talk about the company on social media.

Now that you understand all aspects of internal communication, you can assess the situation of the team and the company in order to implement measures and spaces that foster team spirit. At Axxon People Consulting, we are experts in talent management to help organisations grow.